Introduction to Direct Response Marketing
by Michael Masterson
Direct response marketing means that you attempt to persuade your prospect to respond directly – in some specific way – to your sales effort…
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7 Foolproof Ways to Increase Your Market Presence and Build Your Business
By Wendy Montes de Oca
Whether you’re talking about the articles you include in your e-zine or about your sales message, one thing is certain: Content is king…
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How to Be a Marketing Genius, Part 2
by Michael Masterson
Skilled marketers are consistently among the highest paid individuals in any industry. They earn high salaries, extraordinary bonuses, and the respect and admiration of colleagues and competitors…
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Use Your Mouth
By MaryEllen Tribby
We have all heard of B-to-C (business-to-consumer) marketing. And we have all heard of B-to-B (business-to-business) marketing...
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The 10 Mortal Sins of Marketing
By Michael Masterson
Here is a short list of the dumbest things a marketer can do...
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Building Your Online List, Part 1: Using "Co-Reg" to Bring In Quality Leads
By Andrew Palmer
To survive and compete in the online marketplace, a business needs a steady flow of qualified leads to sell its products and services. A fast, easy, cheap way to do it is to use co-registration (co-reg)…
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Get Off the Internet
By MaryEllen Tribby
If you’ve got an Internet business, I’ve got a secret to getting your business to leap forward: Get offline…
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How to Get Search Engines to Love Your Site with Social Media
By Alexis Siemon
In the world of search engine marketing, links are extremely important…
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Muscle Media Buying
By Wendy Montes de Oca
If you’ve got have a strong e-mail campaign going but you’re looking to expand your direct-response tactics to include online ads, chances are you will do some media buying...
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The Press Release: a One-Page Letter That Could Change Your Life
By Paul Lawrence
Free publicity can frequently garner an onslaught of business like this that you'd never be able to get with paid advertising…
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The SONAR Content Distribution Method of Getting More Traffic and More Sales
By Wendy Montes de Oca
Synchronization of your content distribution channels - via online media, PR, and SEM (search engine marketing) - will help maximize and monetize your website traffic…
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How to Find Customers in a Web 2.0 World
By Wendy Montes de Oca
You’ve probably heard about Web 2.0. It’s all the rage these days…
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