|
When most people think of telemarketing, they think of regional bucket shops of middle-aged men pushing police fund contributions or first-year stock brokers pumping high-risk stocks.
In fact, telemarketing is a diversified business ranging from non-profit companies promoting political or environmental causes to Fortune 500 companies selling high-priced business products to qualified customers all over the world.
Cold-calling prospects using trade journals or telephone books is the most troublesome, and least interesting, part of this business. In this chapter, we will focus on a more respectable and more profitable form of telemarketing: establishing quality relationships with your best customers by providing, via the telephone, additional services and benefits they may be very interested in buying.
|
