Chapter 2
“DRM” and “MCM”: The Two Most Important Acronyms in Advertising Today |
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Channels are simply the method or form in which you communicate or ask your customers or potential customers to buy.
Let’s identify some of the channels of a multi-channel campaign:
- Direct E-Mail Marketing
- Social Media
- Search Engine Marketing (SEM)
- Teleconferences
- Direct Mail
- Print
- Television
- Radio
- Telemarketing
- Joint ventures
- Event marketing
- Public relations
- Multi-channel marketing is simply offering customers more than one way to buy.
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