|
Introduction by MaryEllen Tribby
Shopping for Homes: Easier, Faster, Cheaper
Chapter 1
Marketing in the 21st Century: How Quickly Things Have Changed
Chapter 2
"DRM" and "MCM": The Two Most Important Acronyms in Advertising Today
Chapter 3
Direct-Response Online Marketing: Squeezing the Juice Out of the Low Hanging Fruit
Chapter 4
Social Media: Informal Communication, Powerful Profits
Chapter 5
Search Engine Marketing: Busting Myths and Driving Sales
Chapter 6
Teleconferences: All You Need Is a Phone and Good Ideas
Chapter 7
Direct Mail: An Old Dog That Still Knows a Few Tricks
|
|
|
Chapter 8
Direct Print: Getting More Than Ever for Your Ad Dollar
Chapter 9
Direct-Response Television: Why Super Bowl Ads Don't Work
Chapter 10
Direct-Response Radio: Music, News, Sports, and Talk = Money
Chapter 11
Telemarketing: Inbound, Outbound, Money-Bound
Chapter 12
Joint Venture: Only Streets Should Be One-Way
Chapter 13
Event Marketing: Having Fun With Your Customers
Chapter 14
Public Relations: Man Bites Dog; Man Gets Famous
Chapter 15
The Incredible Power of a Multi-Channel Campaign
Conclusion by Michael Masterson
Smoking at Joe's
|
