Multi-Channel Marketing Challenges, Part 1
By Bryan Eisenberg
Recently, I talked with someone I'll call "Artie." Artie works for a mass-market retailer, a brand everyone's familiar with. He told me his company uses two sets of product names and descriptions…
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Fear and Anxiety: How do they apply to Multi-
Channel Marketing?
By Paul Soltoff
Fear is an emotional response to danger. Anxiety is a physiological response that often arises out of and in proportion to the actual threat or danger involved. In the case of multichannel marketing, fear and anxiety can result from a sense that your advertising doesn't appear to be working any longer...
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Gottschalks initiates multi-channel marketing
strategy
By Chantal Todé
In an effort to drive top-line performance, department store chain Gottschalks is implementing a new multichannel marketing strategy to gain a better understanding of its customers, and improve the execution and measurement of its marketing efforts…
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Common language for multi-channel marketing
By Mark Korros
In the rapidly spinning world of multichannel marketing, both the marketers and the service providers are struggling to define what multichannel marketing means and how it applies to them. The one point most seem to agree on is that this is a world without channel walls…
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Analysis Across Channels
By Steve Trollinger
If you’ve got have a strong e-mail campaign going but you’re looking to expand your direct-response tactics to include online ads, chances are you will do some media buying...
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Strategies for Multi-Channel Marketing
By Tricia Robinson
Remember the good ol' days when that magical "media mix" was the way to reach target audiences at different times in different ways to keep your product top-of-mind? Even though marketing has evolved into a complex dance of customer relationships...
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